Member & Alumni Organizations Use Case

Member Engagement and Renewal Lift

Analyze engagement patterns to accurately predict renewal rates and personalize communications to maximize annual membership revenue.

The Challenge

Generic renewal campaigns result in wasted effort and failure to engage members who are on the fence about re-upping their membership.

AI Solution

The Member360 Agent segments members based on engagement score (event attendance, content consumption, forum activity). It provides highly accurate predictive renewal forecasts.

Deployable Actions

Integration with Association Management Software (AMS) and email marketing platforms.
Engagement Scoring Model generates weekly member scores.
Action triggered: Personalized renewal offer dynamically generated and sent based on the member’s specific engagement segment.